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09

18th century spirit

Christian Dior was fascinated by the spirit and style of the 18th century. This period was a recurring theme in his collections and a constant source of inspiration between refinement and modernity.

“Victor Grandpierre created the tiny boutique which I intended to be a copy of the eighteenth-century shops which sold luxurious trifles.”

The architecture and decoration of 30, Avenue Montaigne, from its neoclassical façade to the woodwork where white blends with Trianon grey, from the medallion armchairs to the Fontanges bow – all iconic Dior codes – have been taking visitors on a journey back in time ever since the House was founded. On the ground floor, the Colifichets boutique, adorned with toile de Jouy – a renowned motif which has been reinterpreted over the seasons – was designed to meet with the tradition of Parisian boutiques – known as “magasins de frivolité” in French – which sold luxury accessories in the 18th century.

Arrangement of the Colifichets boutique on the occasion of the Haute Couture Autumn-Winter 1950 collection.

© Walter Carone/Paris Match/SCOOP

With its sumptuous dresses, magnificent balls, and the splendour of the Château de Versailles, this time period continues to shine through the looks designed by Christian Dior and his successors, creating a new look imbued with a sense of daring that has been further revisited in Katerina Jebb's phantasmagorical photographs. These scanographic portraits, strangely reminiscent of Renaissance portrait paintings, express extraordinary opulence that contrasts with the method used to create them.

Versailles pumps, 1960

© Dior Focus/Bryan Zammarchi
Continue your discovery of the history of the house Dior…
09

18th century spirit

Christian Dior was fascinated by the spirit and style of the 18th century. This period was a recurring theme in his collections and a constant source of inspiration between refinement and modernity.

“Victor Grandpierre created the tiny boutique which I intended to be a copy of the eighteenth-century shops which sold luxurious trifles.”

The architecture and decoration of 30, Avenue Montaigne, from its neoclassical façade to the woodwork where white blends with Trianon grey, from the medallion armchairs to the Fontanges bow – all iconic Dior codes – have been taking visitors on a journey back in time ever since the House was founded. On the ground floor, the Colifichets boutique, adorned with toile de Jouy – a renowned motif which has been reinterpreted over the seasons – was designed to meet with the tradition of Parisian boutiques – known as “magasins de frivolité” in French – which sold luxury accessories in the 18th century.

Arrangement of the Colifichets boutique on the occasion of the Haute Couture Autumn-Winter 1950 collection.

© Walter Carone/Paris Match/SCOOP

With its sumptuous dresses, magnificent balls, and the splendour of the Château de Versailles, this time period continues to shine through the looks designed by Christian Dior and his successors, creating a new look imbued with a sense of daring that has been further revisited in Katerina Jebb's phantasmagorical photographs. These scanographic portraits, strangely reminiscent of Renaissance portrait paintings, express extraordinary opulence that contrasts with the method used to create them.

Versailles pumps, 1960

© Dior Focus/Bryan Zammarchi
Continue your discovery of the history of the house Dior…