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04.1

30 Avenue Montaigne

Christian Dior fell for the unique charm of this hôtel particulier, built in 1865 by Count Walewski, the illegitimate son of Napoleon I.

“It had to be 30 Avenue Montaigne. I am determined to set myself up here and nowhere else!”

This sober yet refined site was chosen for its location, its modest proportions and its neoclassical facade enhanced by volutes and elaborate balconies. He moved into the house on 15 December 1946, only a few weeks before unveiling his first collection, which established the New Look and its revolutionary style worldwide. From then on, this address became the symbol of Parisian elegance, a realm of dreams where Dior icons come to life and are constantly reinvented.

The stage for countless fashion shows, 30 Avenue Montaigne, Christian Dior’s very own "beehive," is a place steeped in living memories, with illustrious guests competing to ascend its grand staircase, and its alcoves and salons frequented by the likes of Grace Kelly, Marlene Dietrich and Rita Hayworth.

Marlène Dietrich attending the Haute Couture Spring-Summer 1952 fashion show.

© Association Willy Maywald/ADAGP, Paris 2022

With the House’s petites mains still hard at work in its Ateliers, this cardinal point for the couturier's desires and women's happiness carries the spirit of a House that embodies the story of 20th-century fashion even as it continues to write new chapters.

Continue your discovery of the history of the house Dior…
04.1

30 Avenue Montaigne

Christian Dior fell for the unique charm of this hôtel particulier, built in 1865 by Count Walewski, the illegitimate son of Napoleon I.

“It had to be 30 Avenue Montaigne. I am determined to set myself up here and nowhere else!”

This sober yet refined site was chosen for its location, its modest proportions and its neoclassical facade enhanced by volutes and elaborate balconies. He moved into the house on 15 December 1946, only a few weeks before unveiling his first collection, which established the New Look and its revolutionary style worldwide. From then on, this address became the symbol of Parisian elegance, a realm of dreams where Dior icons come to life and are constantly reinvented.

The stage for countless fashion shows, 30 Avenue Montaigne, Christian Dior’s very own "beehive," is a place steeped in living memories, with illustrious guests competing to ascend its grand staircase, and its alcoves and salons frequented by the likes of Grace Kelly, Marlene Dietrich and Rita Hayworth.

Marlène Dietrich attending the Haute Couture Spring-Summer 1952 fashion show.

© Association Willy Maywald/ADAGP, Paris 2022

With the House’s petites mains still hard at work in its Ateliers, this cardinal point for the couturier's desires and women's happiness carries the spirit of a House that embodies the story of 20th-century fashion even as it continues to write new chapters.

Continue your discovery of the history of the house Dior…